Presentation of idea in groups
After visiting the Jurassic Coast as a research method, I pitched a basic idea of my client, audience and idea to someone else to see whether it was a realistic or viable option and if I had clearly identified the main points in the brief clearly. I showed my research of a client and the other person assessed whether I had a clear understanding of the company’s agenda and their needs. Following on from this, I explained how this trust would link to a specific audience and if they were the right audience that fitted with the client. I then pitched a rough idea of my digital media asset idea to see whether it was clearly understood and tied in correctly with my client and audience.
I had positive feedback from this peer assessment as it allowed me to see what needed working on and the areas that could help from improvement. It was clear to me that my client and audience were fully realised and understood by the person I was pitching to as they understood all of the key aims of my client as well as how this is based towards my family audience. They gave me positive feedback because they understood that this was the exact type of client who might be linked in working with a project which aims to attract any type of family and a wide range of age groups to the coast. Due to this I was then able to tie my idea in with how my client would support this and why my audience would make the visit.
My concept was the thing that needed the most work as I couldn’t yet explain how exactly everything would work or which locations would be used for the actual tour. I realised I had too many ideas within one project which meant the digital media asset was not as linear as it needed to be. I took this feedback into consideration when developing my next presentation of ideas.
Presentation to Tutor
Above is a very basic mock up of the possible mobile App that runs as the main part of the tour and actually works as the tour guide itself. Users would download the app at the start location which would be heavily advertised and once downloaded would be greeted with this menu that sets them on their way to a location near by.
I had the idea of using ‘Oculus Rift’ stations within one of the installations set up over the Jurassic Coast. Children are more likely to want to learn about something if it means engaging with some sort of technology and ‘Oculus Rift’ offers just that. The technology involves the user putting on a visor which displays a screen in each eye and allows them to move around an environment by simply using head and eye movement. I thought that this would be an interesting way of creating a fossil hunt game for children which then informs them about the geography and history of the environments they are spending the day in. The mobile app would work alongside this by providing extra information before users would move onto a new location across the Jurassic Coast.
Another main part that inter-joins with the mobile app tour are the installations set up across the coast. These would be large building with one way glass so you cannot see in but as you step in you can see the outside surroundings. Similar to the picture below:
Printed on the glass inside would be historic information about the surroundings that the audience are looking at. Set up inside these buildings would be interactive screens that would allow users of any age to play with and learn more about the Jurassic Coast.
After presenting my idea and getting overall feedback on a near finalised idea, I realised it was not as focused as it needs to be. I had too many ideas surrounding one piece of technology so I thought about ways to keep more linearity within the asset and make it a more attractive idea for a family audience.
I started by looking at the content of the tour which I hadn’t asserted enough. It was clear that I had either too much technology or too many ideas surrounding one main installation. One of the main points of feedback was that the Oculus Rift stations was probably not the best idea as parents wouldn’t be inclined to take their children on a day out so that they could watch even more screens and engage with a game in this way. I understood where this came from so decided to scrap the Oculus Rift station and focus on the installations being more basic and modern museum style buildings that offered facts and history about the location around.
I also understood that the app was very basic and could benefit from including a new feature so that the audience had something to take away from the day and remember the experience by. I took all this into consideration when creating the final idea which can be seen on the final idea page.
I kept the basic idea of what the app was about and how the day functioned but decided to include a few new features whilst removing some old ones, all in all, keeping it more focused, to the point and generally more realistic as a digital media asset.